Strategic Marketing

What are Marketing Analytics?  

Marketing Analytics (singular) is the application of mathematical models to predict costs, sales and profits using available actual and predicted market data.   

Marketing Analytics (MA) is generally used by advertising shops and marketing departments  to determine effective ways to distribute client marketing dollars.

Typical uses of Marketing Analytics include determining marketing budgets, selecting marketing-buys, and creating marketing plans.  

HCF applies MA to many of its projects.

Handy Definitions:  marketing analytics,  marketing budget,  
marketing-buy,  marketing plan