Strategic Marketing

What is a Marketing Budget?  

A Marketing Budget is a financial plan for spending financial resources on marketing with the end goal of achieving predetermined sales targets.  

This plan often includes categories for marketing spending
(radio spots, newspaper ads, web ads, creative design, etc.).  
The financial figures used in the Marketing Budget are generally based upon market research, historical fact and future prediction.

Most businesses involved in any sort of sales develop a Marketing Budget as part of their planning process.  

HCF is happy to help clients w/ the Marketing Budget process.

Handy Definitions:  marketing analytics,  marketing budget,  
marketing-buy,  marketing plan

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