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Strategic
Marketing
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What is a Marketing-Buy? A Marketing Buy is the purchase of one or more select media opportunities (media space) - sometimes referred to as a "media buy" - with the intent of using that defined space to solicit a predetermined product or service to a selected target market. Tip: Advertising firms will typically assist clients with their marketing-buys since the firms can buy at wholesale whereas the client is generally limited to retail pricing. HCF is happy to assist its clients with their marketing-buys. Handy Definitions: marketing analytics, marketing budget, marketing-buy, marketing plan |
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