Strategic Marketing

What is a Marketing Plan?  

A Marketing Plan is a written, often well-thought out, set of strategic guidelines, steps, and resources that are suggested and/or agreed upon to be committed toward achieving one or more sales goals.

Marketing Plans may include extensive market research data, a marketing budget and suggested marketing-buys.

Tip:  Good advertising firms will typically assist clients with the development of their marketing-plans since they can offer market and media sales advice that the client may not have access to.

HCF is happy to assist its clients with their Marketing Plans.

Handy Definitions:  marketing analytics,  marketing budget,  
marketing-buy,  marketing plan

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